Download free MBA, M Com CA Project Report.
CONTENTS
Introduction
- Introduction To The Study
- About The Study
- About The Industry
- About The Company
- Organization Structure
- Procurement Wing
- Product Profile
- Marketing Profile
Main Theme Of The Project
- Objective Of The Study
- Scope And Limitations Of The Study
- Type Of Research
- Sampling Design
- Type Of Data & Data Collection Methods
- Statistical Tools Used For The Study
- Period Of Study
Analysis And Interpretation
- Gender Of The Respondents
- Age Of The Respondents
- Education Level Of Respondents
- Occupation Of The Respondents
- Monthly Income Of The Respondents
- Family Size Of The Respondents
- Place Of Purchasing Aavin Milk By The Respondents
- How Long Purchasing Aavin Milk By Of The Respondents
- Availability Of Aavin Milk
- Daily Milk Consumption
- Type Of Aavin Milk Usase
- Non Availability Of Aavin Milk
- Opinion About The Quqlity Of Aavin Milk
- Opinion About The Price Of Aavin Milk
- Consumption Of The Respondent
- Recommendation Of The Aavin Milk To Others By The Respondents
- Over All Opinion Of Aavin Milk
- Rank Factor Influenced To Prefer
Findings, Sugesstion & Conclusion
Appendices
Bibliography
Appendices
Bibliography
Introduction To The Study
Marketing To A Great Extent, Helps In The Development Of The Standard Of Products, Service And Increase The Standard Of All Fields. Marketing, Itself Being The Complex Mechanism, Involved A Number Of Employments. The Field Of Marketing Engages About 35% Of Total Labor Force Directly Or Indirectly.
The Producers, Consumers And The Middleman Look Viewpoint. The Producers Are Interested In Selling Their Products At Such Remunerative Price As Would Enable Them To Continue To Produce Or Stay In Their Business. A Consumer Looks At The Market From The Goods And The Prices At Which They Are Offered.
Today Companies Are Facing Through Competition The Customer. Have A Wide Choice Of Brand To Select Them From In Order To Survive The Competition; The Companies Have To Do A Better Job Meeting And Satisfying Customers Needs And Their Competitors. The Milk Markets Are Not Exception For This Scenario
.
In India There Are More Than 75,000 Dairy Co-Operative Societies Which Are Spread All Over The Country And Their Membership Is More Than 10 Million. These Co-Operative Supply More Than 3.5 Million Liter Of Milk Of Milk Every Day To The Metropolitan Cities. Marketing Also Expanded To Supply Hygienic And Fair Priced Milk To More Than 300 Million Consumers And More Than 550 Cities And Towns.
In India There Are More Than 75,000 Dairy Co-Operative Societies Which Are Spread All Over The Country And Their Membership Is More Than 10 Million. These Co-Operative Supply More Than 3.5 Million Liter Of Milk Of Milk Every Day To The Metropolitan Cities. Marketing Also Expanded To Supply Hygienic And Fair Priced Milk To More Than 300 Million Consumers And More Than 550 Cities And Towns.
The Consumer Play A Vital Role In The Marketing Of Dairy Milk. Several Factors Influence The Consumers In Buying The Milk And Milk Products. Based On The Experience, It Was Realized That There Was Need For An Organized Dairy. It Was Felt That Suitable Infrastructure Must Be Evolved To Help Increasing Milk Production And Its Availability.
Download First 10 Pages
Post a Comment